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Abstract:
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This guide provides an overview of how to mobilize people (in rural and urban communities, work places, places of special interest, with focus on the BCI key social groups) toward social change. It gives an outline of the important points that would generally apply when one attempts to organize and ‘move’ people toward action. The guide has mainly focussed on community mobilization as opposed to other forms of social mobilization, mainly because the users of the guide will mostly be dealing with a focussed issue (HIV and AIDS) that will mainly involve communities (workers/employees, rural households). The guide also emphasises the need for social networking and multi-level team approach for the sole reason that HIV and AIDS issues cut across sectoral, religious, tribal, and all other status boundaries. The guide has been broken down into four sections as follows:
a) Section A. This gives the background and context of the guide. It aligns this document with the related guides and other documents.
b) Section B. This clarifies the concepts of Social Mobilisation, Participation, and Empowerment in order to enhance understanding of the specific Social Mobilization steps.
c) Section C. This presents the broad steps of the Social Mobilization process.
d) Section D. This section isolates the Implementation step of the Social Mobilization process and gives more detailed steps for further clarity.
It is assumed that people who will use this guide have an understanding of basic participatory tools, which are very important for effective facilitating of a Social Mobilization process. Reference has been made to some of these tools with this understanding otherwise readers are encouraged to acquire such information from the various sources available in the country or on websites. |